“…when you spend a dollar at a local business, that investment turns over up to seven times within the community.”
Through multimedia storytelling, we delve into the lives of entrepreneurs, creatives and community trailblazers.
Who am I?
I’m Nik Heftman, an Emmy Award-winning journalist, filmmaker, public speaker, event producer and occasional educator.
For a decade, I’ve told stories that uplift underrepresented communities across the United States. This publication is an extension of that work -- which is the focal point of my mission-driven production company The Seven Times.
Our name is a nod to a foundational economic principle: when you spend a dollar at a local business, that investment turns over up to seven times within the community. I founded The Seven Times in fall 2022 with the mission of highlighting Black-owned businesses that are actively engaged in their communities, showing how these enterprises are much more than storefronts. That vision evolved into a docuseries, and now a film.
Exclusive to Substack, you will find personal reflections on art, culture, travel and the news of the day. You’ll also find tips on bringing your creative endeavors to life!




Why Subscribe?
When you subscribe, you’re setting yourself up to become inspired! .
Here’s what you’ll find:
Inspiring stories about Black entrepreneurs: I share stories about the realities of being a Black entrepreneur in the United States. Everyone - from any walk of life - will find inspiration in these stories.
Commentary on art, culture and independent film: I share personal stories about my journey from being a journalism student to becoming an Emmy Award-winning news producer - and now an award-wining filmmaker.
Creative advice and entrepreneurial guidance: Paid subscribers receive exclusive courses on entrepreneurship, creativity, and storytelling across genres (written work, television, film, visual arts, etc.).
Stay up-to-date
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If you are a paid subscriber, you will receive notice of IWC Zoom calls, special events, and our yearly farm party (to which you are invited!)
Join the Movement!
Support The Seven Times by becoming a paid subscriber. Our award-winning debut film The Negro Artist is coming to a theater near you! Check out the trailer below.
